VF CorporationVFC

Morningstar Rating

Stock Research and Analysis

by Morningstar Equity Analysts

VF has successfully made the transition from being a manufacturer of low-priced denim and lingerie to a global marketer of diversified apparel brands. We believe the company established itself as an extraordinary acquisition integrator and brand builder Read more

Bulls Say

As one of the largest apparel companies in the world, VF benefits from substantial economies of scale in sourcing and distribution.

VF's apparel business is highly diversified across brands, product categories, channels of distribution, and geographies.

VF generates higher profit margins than other leading apparel companies, including Jones Apparel JNY and Liz Claiborne LIZ.

Wrangler and Riders are the top-selling men's and women's jean brands in the mass channel. Read more

Bears Say

VF's core jeanswear business produces little top-line growth. If the company fails to acquire faster-growing brands or spark more interest in its current brands, revenue growth could slow.

The entry of Levi's into Wal-Mart and Target TGT may cost VF floor space at two of its most important customers.

Virtually all of VF's merchandise is sourced from outside the U.S. Any disruption in the company's supply chain could hurt earnings.

Rising production costs, price deflation, and limited internal growth potential have kept a lid on profitability for many U.S.-based apparel manufacturers. Read more

Strategy

Once dependent on the mature and low-margin jeans business, VF is diversifying its revenue stream to boost sales and profitability. Since 2003, VF has spent about $2 billion to acquire a variety of companies Read more

Management

Eric Wiseman was named CEO and chairman in 2008, replacing Mackey McDonald, who retired after 11 years. Wiseman joined VF in 1995 and served as executive vice president of global brands in 2005 before being named president and COO in 2006. We believe Read more

Profile

VF manufactures and markets clothing, specializing in jeans, sportswear, outdoor apparel, and footwear. Its apparel brands include Lee, Wrangler, The North Face, Nautica, Read more

First Name

Last Name

Email Address

Zip Code

Create Password

Verify Password

(6-15 characters; case sensitive)

What is your occupation or job title?

Select...

Your registration indicates agreement to the terms of use.

Making the Brand
Watch more