Micron Technology Inc.MU

Morningstar Rating

Stock Research and Analysis

by John Ayling

Micron is a big player in the DRAM industry and has leveraged its partnership with the powerful Intel INTC to expand in the NAND flash market in recent years. However, the company's digital memory products are essentially commodities, and we think that Read more

Bulls Say

NAND-based solid state drives (SSDs) are a growth opportunity for Micron. SSDs, which store information in computers, may replace traditional hard drives.

Micron is among the industry leaders in DRAM and NAND manufacturing process technology, which allows the company to control costs better than some competitors.

Micron has the ability to shift its production capacity between DRAM and NAND, which, theoretically, could allow the company to benefit from focusing on whatever product commands better profitability at a given time. Read more

Bears Say

Micron's Lexar subsidiary faces strong buyer power, as it sells its NAND flash products through retail giants such as Wal-Mart WMT.

In the digital memory market, Micron faces tough competition from Samsung, Hynix, SanDisk, and Elpida. Read more

Strategy

To pursue growth opportunities and reduce dependence on the DRAM market, the company has recently focused on diversifying its product portfolio. During the last several years, the company has leveraged Read more

Management

Chairman and CEO Steve Appleton has been with the company for his entire professional life, since 1983. Appleton rose through the ranks quickly and was elevated to his present dual role in 1994. In 2008, Appleton made a base salary of $950,000 and received Read more

Profile

Micron is among the leading global producers of digital memory products. Historically, the company focused on providing dynamic random access memory (DRAM) for PCs. In recent Read more

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