Logitech International S.A. ADRLOGI

Morningstar Rating

Stock Research and Analysis

by Rick Hanna

Logitech International has grown by identifying, developing, and marketing peripheral products in various high-technology markets. Much more than a computer mouse and keyboard company, Logitech has grown by acquiring and developing consumer-friendly Read more

Bulls Say

The company has shown a remarkable ability to innovate its product offerings to sustain strong growth and market share gains.

Logitech has a low-cost and highly flexible production operation that generates strong returns on capital.

Logitech's management team has deep industry experience and has established an enviable record of new product innovation and growth.

Logitech's peripheral products have the broadest retail reach of any of its competitors, which typically leads to growth in new categories. Read more

Bears Say

Short product life cycles and quickly copied product features make delays in new product introductions potentially very costly.

Logitech competes with some top names in technology, such as Sony and Microsoft, which have marketing and technology capabilities that could cause increasing competitive pressure.

Several smaller competitors in various product categories offer lower price points and put continuous pressure on margins.

Several of Logitech's peripheral products may be at risk as more functionality is being built into computers, such as a keyboard, a webcam, and a mouse in notebook computers. Read more

Strategy

Logitech seeks to penetrate the market for PC peripherals and expand into new product platforms, such as gaming consoles, advanced remote controls, and home entertainment systems. It seeks to sustain Read more

Management

Guerrino De Luca ceded the reins of CEO to Gerald Quindlen in 2008 and took over the chairman role from company cofounder Daniel Borel. The company has a good mix of new and experienced management. Quindlen has been with the company since 2005 and came Read more

Profile

Logitech's products seek to enhance consumer's high-technology experience. It has expanded beyond its core mouse and keyboard private-label business to become a juggernaut Read more

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