WPP Plc ADRWPPGY

Morningstar Rating

Stock Research and Analysis

by Larry Witt, CFA

WPP Group has evolved from a manufacturer of wire and plastic products into one of the largest communications firms in the world. With 100,000 employees in more than 100 countries, WPP now provides a variety of advertising- and marketing-related services Read more

Bulls Say

WPP's stable of advertising and marketing companies includes some of the largest and best-known brands across multiple disciplines.

Although the advertising environment is evolving, there will always be a huge market for creating and delivering advertising to consumers around the globe.

Increasing integration of Asian countries into the global economy should result in higher spending for marketing and advertising services in these emerging markets. Read more

Bears Say

Evolving technology and consumer preferences are forcing changes in the way goods and services are marketed. WPP's results could suffer if the firm can't adapt quickly enough.

While experienced, WPP's management has been known to overpay for acquisitions, which has led to lower returns on invested capital.

Almost half of WPP's profits come from North America, so the economic and advertising recession in the United States has hit WPP's results hard. Read more

Strategy

Through acquisitions and internal growth, WPP Group is working toward increasing revenue from emerging economies, including countries in Africa, Asia Pacific, Central and Eastern Europe, and Latin America. Read more

Management

Martin Sorrell has been CEO since 1986. Sorrell is generally acknowledged as one of the leading voices in the advertising and marketing services industry and is largely responsible for making WPP what it is today. For his efforts, Sorrell has been richly Read more

Profile

WPP Group is a holding company of more than 200 advertising and marketing firms that operate in more than 100 countries. Its core services include advertising, media investment Read more

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