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Sprint Nextel has borrowed a page from rapidly growing upstarts Leap Wireless LEAP and MetroPCS PCS, using the Boost brand to bring some stability to its customer count. We've yet to see signs that the core postpaid business is turning around, though. Read more
Bulls Say
The market has focused on Sprint Nextel's recent troubles rather than the assets it holds. It will take time, but the firm has the resources to regain its footing.
Following a wave of consolidation, Sprint is one of three companies that now dominate the U.S. wireless industry. These firms have far greater resources than smaller rivals.
Sprint Nextel is the only one of the big three wireless carriers not affiliated with a major local phone company. This independence will make it the partner of choice for cable companies and others looking to offer wireless services to their customers. Read more
Bears Say
As Sprint shrinks, it has to scramble to cut costs, causing disruption at the firm. The decision to outsource network operations to Ericsson ERIC, for example, could prove difficult to manage relative to any cost savings achieved.
Combining Sprint and Nextel has proved far more difficult than had been the case with other recent wireless mergers, and full integration, if it ever happens, is still years away. Rather than simplifying things, the firm has taken on yet another complication in its venture with Clearwire.
While Sprint has struggled, Verizon Wireless and AT&T Mobility have benefited at its expense. Even T-Mobile has added far more customers recently. Regaining momentum lost to these competitors will be difficult.
Sprint has horribly mismanaged the Nextel base of high-spending business customers. Because of network and other problems, the old Nextel customer base, which had been growing rapidly, has dwindled since the merger. Read more
Strategy
Sprint is trying to simplify its business, refining branding, marketing, and pricing to present a clear and consistent message to the marketplace. The firm is pushing its postpaid business towards its Read more
Management
CEO Gary Forsee was shown the door in October 2007. Former Nextel CEO Tim Donahue was pitched as a replacement by Korea's SK Telecom SKM as part of that firm's plans to take a stake in Sprint. Instead, Sprint's board chose Dan Hesse to fill the CEO Read more
Profile
Sprint Nextel is the third-largest carrier in the United States, serving 39 million customers directly and around 8 million via resellers using two seperate nationwide networks Read more
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