Omnicom Group Inc.OMC

Morningstar Rating

Stock Research and Analysis

by Larry Witt, CFA

Omnicom Group's broad service offering, global reach, and creative excellence have made the firm the de facto gold standard in the communications industry. We believe Omnicom is the best-managed firm in the industry and should be able to earn economic Read more

Bulls Say

Although the advertising environment is evolving, there will always be a huge market for creating and delivering advertising to consumers around the globe.

Omnicom's management team is very experienced and has delivered solid results over an extended period and in a variety of economic environments.

Omnicom's agencies are some of the most acclaimed in the business, regularly winning the lion's share of annual industry awards.

The strength of Omnicom's three major global networks allows the firm to retain even dissatisfied clients by switching them from one award-winning network to another.

Increasing integration of Asian countries into the global economy should result in higher spending for marketing and advertising services in these emerging markets. Read more

Bears Say

Evolving technology and consumer preferences are forcing changes in the way goods and services are marketed. Omnicom's results could suffer if the firm can't adapt quickly enough.

Marketers are increasingly asking for better results from their agencies while at the same time placing more scrutiny on the fees that they're paying. This trend will only continue.

Because the majority of its profits come from the U.S. and Europe, Omnicom's results would probably suffer in the event of an economic recession in these regions. Read more

Strategy

Omnicom acquires advertising and marketing companies to broaden its service offerings, enter new markets, and deepen its relationships with existing clients. With its array of more than 30 marketing Read more

Management

John Wren has been Omnicom's CEO since 1997 and has held a variety of executive-level positions at the firm dating back to 1986. Before that, he held various accounting positions at Needham Harper, Norton Simon, and Arthur Andersen. He received $1 million Read more

Profile

Omnicom is a holding company of advertising and marketing firms that operate in more than 100 countries with more than 5,000 clients. Its businesses focus on traditional Read more

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