Interpublic Group of CompaniesIPG

Morningstar Rating

Stock Research and Analysis

by Larry Witt, CFA

During the bull market of the 1990s, Interpublic took advantage of Wall Street's appetite for growth by acquiring 400 companies in a four-year span. Unfortunately for Interpublic shareholders, many of these acquisitions didn't make a lot of strategic Read more

Bulls Say

Interpublic controls some of the best agencies in the advertising, marketing, and media business.

Interpublic's operational performance could be even better than in the past, now that it's headed by a businessman rather than an adman.

Although the advertising environment is evolving, there will always be a huge market for creating and delivering advertising to consumers around the globe. Read more

Bears Say

Evolving technology and consumer preferences are forcing changes in the way goods and services are marketed. Interpublic's results could suffer if the firm can't adapt quickly enough.

Interpublic historically has not allocated capital well, which is the main reason for having a holding company structure.

Although it seems like the worst is over, more surprises could be in store. Read more

Strategy

While still battling issues that arose from poor accounting in the past, Interpublic has turned more attention to improving its business units. Many managers have been replaced, and those that are now Read more

Management

Michael Roth has been Interpublic's chairman since July 2004 and its CEO since early 2005. Roth comes from an accounting and finance background and was formerly CEO of MONY. His background comes in handy at Interpublic, which has long been led by nonbusiness Read more

Profile

Interpublic is one of the world's largest advertising and marketing services companies, with hundreds of communication agencies around the world. Interpublic's biggest agencies Read more

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