Morningstar Rating

Stock Research and Analysis

by David Whiston, CFA, CPA, CFE
Winnebago Industries' leading position in the cyclical recreational-vehicle industry and strong balance sheet should allow the firm to persevere through the economic turmoil. Favorable long-term demographic trends and solid brand equity make Winnebago   Read more 

Bulls Say

As baby boomers retire and begin to spend some of their accumulated wealth, their spending on recreation and leisure products is expected to surge.
The company's strong balance sheet provides financial strength and flexibility to withstand cyclical downturns.
Because RV consumers are relatively affluent, rising gas prices and a tightening credit market will probably not hinder a consumer's ability to purchase a Winnebago motor home. A 2011 study by travel consulting firm PKF Consulting found that for a family of four, gas prices would have to more than quadruple to make RV travel more expensive than other forms of travel.
The motor-home industry has shrunk. Winnebago's relatively strong financial position could win it more business from dealers as the industry grows back to a more normal size. Read more 

Bears Say

As a leading player, Winnebago could face competition from smaller and less-profitable competitors that elect to compete on price.
Demand for motor homes is historically cyclical and can be influenced by factors outside Winnebago's control, including interest rates, employment, gas prices, and gross domestic product growth. This cyclicality makes the stock price extremely volatile.
Fuel prices could increase or remain volatile, affecting consumers' ability or desire to purchase RVs.
The industry mix shift has moved toward smaller, more fuel-efficient Class B and C vehicles, similar to what has been popular in Europe. If this trend continues, revenue and industry profits will probably be much lower than in the past.
Management's desire to keep making acquisitions could prove to be a poor use of capital. Read more 

Management

The company named Randy Potts, 54, president in January 2011, added the CEO title that June, and named him chairman in February 2012. Potts is the firm's third CEO since 1998. His predecessor, Bob Olson, 61, held the CEO role for about three years and   Read more 

Profile

Winnebago manufactures Class A, B, and C motor homes, along with customized specialty vehicles and parts and services. With headquarters in Forest City, Iowa, Winnebago   Read more 

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