Morningstar Rating

Stock Research and Analysis

by Neil Macker, CFA

Bulls Say

The niche focus of the company's cable TV brands and websites targets specialized, affluent audiences that are attractive to advertisers.
We think the strategic fit of its acquisition of Travel Channel made sense, as it added travel to Scripps' food and home lifestyle categories.
Scripps benefits from owning most of the content on its networks. As over-the-top distribution becomes more prevalent, the company has the opportunity to monetize its library programming outside of basic pay television. Read more 

Bears Say

Scripps has been unable to grow outside the U.S., unlike many of its cable network peers, which established international relationships and distribution over a decade ago.
Consumer preferences could shift away from this category and hurt Scripps' two most profitable networks.
Larger cable networks that offer more broad-based content have noticed the success of Scripps' lifestyle networks and could offer similar programming to cut into its viewership. Bravo Network's "Top Chef" is one example. Read more 


Scripps' stewardship of shareholder capital is Standard. Kenneth Lowe has served as E.W. Scripps' CEO since 2000 and added the chairman title when Scripps Networks was spun off in July 2008. In 2006, the company made a pair of ill-fated acquisitions,  Read more 


Scripps is a vertically integrated content company that operates six domestic cable channels and owns 98% of the content that airs on its channels. Spun off from E.W. Scripps   Read more 

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