Morningstar Rating

Stock Research and Analysis

by Jaime M. Katz, CFA

Bulls Say

Polaris has a strong reputation for innovation, and new product lines along with acquisitions has supported its strong performance in both strong and difficult environments.
Sales trends are impressive, with average annual revenue growth above 20% over the past five years, outstripping other discretionary industries.
Management remains focused on Lean production and operating as a best-in-class manufacturer. With two new facilities slated to open in India and Alabama in 2015, pursuit of excellence on a global level should boost operating margins. Read more 

Bears Say

Volatility in input costs, including commodity prices, labor, or shipping expenses, could weigh on profitability.
Polaris competes with some formidable brand names, such as Harley-Davidson in the motorcycle industry and Arctic Cat and BRP in the snowmobile and ATV sector.
Business is dependent on credit availability in the wholesale and retail segments. The withdrawal of any financing sources could prevent inventory from moving through the channel. Read more 


We view Polaris' stewardship of shareholder capital as Exemplary. CEO Scott Wine, appointed in August 2008, has international experience at a range of companies, including Honeywell and Fire Safety Americas, where he was president. Since taking the   Read more 


Polaris designs and manufactures off-road vehicles, including all-terrain vehicles and side-by-side vehicles for recreational and utility use, snowmobiles, small vehicles   Read more 

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