Morningstar Rating

Stock Research and Analysis

by Adam Fleck, CFA

Bulls Say

Robotic vacuums have made inroads into the overall vacuum market since Roomba's inception in 2002 and now constitutes about 18% of the global industry (defined as vacuums over $200 apiece), up from 5% in 2009.
Because of its scalable cost structure, iRobot should be able to continue expanding profitability over the long run as deliveries increase.
IRobot's RP-VITA and AVA 500 telepresence robots offer a new, albeit uncertain, avenue for growth outside of the company's core consumer space. Read more 

Bears Say

While Roomba has proved successful, some of the firm's other products, such as wet floor-care and robots for other household chores, have faced difficulty gaining similar traction.
IRobot doesn't face direct foreign-currency exposure, but it may have to supplement its international distributors' marketing efforts in times of a strong U.S. dollar, as seen in early 2015.
IRobot faces greater competition for home robots in China; although sales here more than doubled in 2014, the company holds a slimmer market share in the country versus dominant positions in the U.S., Europe, and Japan. Read more 

Management

Three former Massachusetts Institute of Technology researchers--current CEO Colin Angle, former chairwoman Helen Greiner, and former chief technology officer Rodney Brooks--founded iRobot in 1991. We think Angle's pay over the past several years has   Read more 

Profile

Based in Bedford, Mass., and founded by MIT researchers, iRobot designs small, artificially intelligent consumer and military robots. The company's most successful products   Read more 

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