Morningstar Rating

Stock Research and Analysis

by Jaime M. Katz, CFA

Bulls Say

Gap could continue to expand profit margins and cash flow if it remains focused on prudent expense management even through weak economic cycles.
Expansion into key Asian markets offers an entirely new audience for Gap products, and could help leverage operating expenses if sales grow faster than we anticipate.
Consistent global unit growth will help generate cash flow of $6 billion cumulatively over the next five years, and we expect some will be returned to shareholders via increased dividends and share buybacks. Read more 

Bears Say

Volatile input costs in commodity prices and labor costs could weigh on merchandise margins and profitability.
In our view, increased competition from domestic mass merchants such as Target and Kohl's, international fast-fashion retailers like Inditex, and e-commerce retailers like Amazon have eroded Gap's one-time economic moat in recent years.
Specialty retailing is highly competitive and has relatively low barriers to entry. Read more 


Glenn Murphy has been the CEO and chairman of Gap since 2007, joining the company after a stint as the CEO of the Canadian drugstore chain Shoppers Drug Mart. Although we prefer the CEO and chairman roles to be separate, we recognize that Murphy brings   Read more 


Gap is a specialty retailer that sells casual apparel for men, women, and children under the Gap, Old Navy, Banana Republic, Piperlime, and Athleta brands. The company operates   Read more 

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