Morningstar Rating

Stock Research and Analysis

by Morningstar Equity Analysts

Bulls Say

Activision has established a track record of creating multibillion dollar franchises and consistently develops new revenue streams through innovative value-added methods.
“Destiny”--the first new franchise from Bungie since the smash-hit Halo--will drive significant sales growth during 2014 and gain a large user base early in the console cycle.
"Skylanders" and "Call of Duty" are likely to generate the majority of console sales in 2013, and we expect the release of Bungie's "Destiny" to be one of the marquee titles for the new gaming platforms, driving sales in 2014 and beyond. Read more 

Bears Say

"World of Warcraft" is getting a bit long in the tooth, and further declines could disproportionately impact Activision’s profitability.
Activision is not yet meaningfully participating in mobile or social gaming, which could put the company at a disadvantage to competitors like EA that are growing user engagement through cross-platform strategies.
Competitors have emulated Activision’s strategy of streamlining investments into a few titles to develop deeply immersive and engaging games that can compete with Activision’s biggest franchises. Read more 


Overall we view Activision's stewardship of shareholder capital as standard. We believe Robert Kotick has been a hands-on CEO that has protected Activision’s autonomy and acted in the best interests of shareholders. Previously the chairman and CEO of   Read more 


Activision Blizzard was formed in 2008 and has become the world’s largest video game publisher. Activision’s impressive franchise portfolio is led by "World of Warcraft,  Read more 

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