Morningstar Rating

Stock Research and Analysis

by R.J. Hottovy, CFA

Bulls Say

Amazon dominates the online retail landscape with 2013 product sales of more than $61 billion (excluding services), roughly equal the next nine closest nonauction competitors combined.
With more than half of the world's Internet users coming from developing markets, Amazon has a tremendous global opportunity.
The Kindle suite of products and complementary devices like Fire TV, the Fire phone, and Dash represent intriguing customer acquisition and retention tools that capitalize on the shift to digital media while promoting Prime memberships and cloud computing capabilities. Read more 

Bears Say

Amazon's margin expansion is less visible than its growth given new investments on the horizon. We believe the market will be hesitant to reward the stock a premium without validating future margin expansion opportunities.
International growth brings unique challenges, including changing e-commerce laws, infrastructure investment requirements, and incumbent competitors in some overseas markets.
The company relies on several delivery companies for distribution. If demand becomes too great, Amazon may have to invest more in its own fulfillment capacity or delivery alternatives. Read more 


Chairman and CEO Jeff Bezos founded in 1994. Tom Szkutak became CFO in September 2002 after 20 years at General Electric, most recently as CFO of GE Lighting. We think Amazon's management team is exemplary in terms of corporate stewardship.  Read more 


Amazon is the world's highest-grossing online retailer, with $74.5 billion in net sales in 2013, or 7% of the $1 trillion global e-commerce market. Media represented 29%   Read more 

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