ETF Research and Analysis

by Adam McCullough, CFA
Suitability
IShares Consumer Goods offers market-cap-weighted exposure to U.S. consumer goods sector stocks across the market-cap spectrum. The fund's low turnover should benefit investors by keeping transaction costs down, but its   Read more 

Bull Case

The fund's turnover and market impact costs are low because it weights its holdings by market capitalization.
This fund is less sensitive to the business cycle than the broader equity market. It should hold up better during market during downturns. Read more 

Bear Case

This fund charges more than 4 times the amount of its closest index peers.
Although this portfolio invests in nearly all U.S. consumer goods stocks, it skews toward larger consumer goods companies, which tend to be more sensitive to foreign currency movements than their smaller counterparts.
This concentrated portfolio exposes investors to firm-specific risk, which the market usually does not compensate. Read more 

Choosing the Right Dividend ETF 
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