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Garmin Reports 3Q Resultsby Michael Holt | 11-04-09 | 3:56PM | E-mail Article | Print Article
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Garmin GRMN reported third-quarter results that at first glance show sequential improvement. However, recovering from dismal conditions earlier this year has not changed our outlook for the firm, which still faces a long-term secular decline in its core business.

Total revenue declined 10% from the prior-year quarter, but operating margins actually improved to 52% due to falling component costs and a rebound in pricing. Despite these results, the fourth-quarter outlook was uninspiring; average sales prices for personal navigation devices are expected to be down 15%-20% for the year. This implies a significant decrease in pricing during the fourth quarter and indicates that the current quarter was a temporary rebound and not the reversal of the long-term declines. Garmin faces fewer direct challenges in the fitness, aviation, and marine segments, but as long as automotive accounts for 70% of sales, the company's success will be tied to the automotive segment.

Garmin launched the nüvifone, a smartphone with GPS capabilities, in an attempt to get ahead of the inevitable trend toward converged devices. However, we feel Garmin is pushing into a crowded field with little chance of success. Additionally, we think Garmin overestimated its ability to break into a market that is controlled by unfamiliar parties, the wireless carriers. Garmin confirmed today that results have been much slower than expected and slow sales have already forced a price cut. Even at $199 we remain skeptical that many consumers will opt for the nüvifone from AT&T T when they could snag the iPhone for $99. In addition, due to lower margins, even moderate sales growth from phones is unlikely to have much ability to offset gross margin erosion in navigation devices. At this point, Garmin should be trying to squeeze cash out of its core businesses, not destroying capital chasing overcrowded markets.


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Analyst Notes
08-11-09 | 5:25PM   Illusion of Success for Garmin
05-08-09 | 9:02AM   Garmin Fails to Navigate Downturn

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Michael Holt is a Senior Stock Analyst with Morningstar. Analyst Feedback.
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